#Letterspace in typography professional

Unhung bullets disrupt the flow of running text. ’Twas ’09 ‘Twas ‘09 Apostrophes set correctly (top) and incorrectly (bottom) Hanging Bulletsīulleted lists are unhung by default in all browsers. Notice below, the straight quotes or prime symbols are different from the curly quotes. Likewise, single quotation marks are treated the same: ‘like this.’ Oftentimes, double and single quotation marks are confused with the straight quotes (available on most standard keyboards) or the prime symbols (to denote feet and inches like I am 5′4″ tall).

Dashĭouble and single quotation marks work as a pair: “like this.” Notice the opening double quote looks like 66 (“) and the closing double quote likes like 99 (”). American style uses no spaces-like this-around em dashes, but British style does use spaces. The em dash (-) is the longest of the three and is used to interrupt a sentence, or in place of commas and parentheses. The en dash is often used between numbers to indicate a range: e.g., 2000–2015. The en dash (–) is longer than the hyphen but shorter than the em dash. The double hyphen (-), which doesn’t exist in punctuation, is often misused as an em dash (-). Hyphens, en dashes, and em dashes all serve different purposes.Ī hyphen (-) is the shortest of the three and is used to make any compound adjectives clear: e.g., down-to-earth type. In this chapter we will cover these typographic nuances. Selecting the appropriate typefaces and setting comfortable reading text are, without a doubt, important tasks for designers, but paying attention to the typographic details sets the quality of one professional’s work above others.

#Letterspace in typography professional

Professional Web Typography Second Edition Discerning Typographic Details